How to Design a Successful Real Estate Agent Website

Online shopping concept. Woman looking for house on real estate market website

Recent research shows there are around 106,548 real estate agents within the US.

If you own a real estate company, standing out amongst all these firms can be hard. However, if you have a good website, it’s a lot easier to promote yourself, as you can use this website to highlight why people should work with you.

Keep reading, and you’ll discover some tips that’ll help you design a successful real estate agent website. Use these tips, and you’ll soon end up with a website that’ll bring in more business than you can handle.

Let’s begin!

Find Someone With Experience

The first step of this process involves finding a web developer that has some experience with designing a website for realtors.

If you find someone like this, the development process will be quicker, as they’ll already know how to create good realtor websites.

One way you can find such companies is by visiting the websites of other real estate firms.

If you go to these websites, you will often see a link in the footer, which mentions the company that built the website. If you reach out to these companies, they should be able to help you create a site. 

Think About the End-User

When you’re developing your website, you need to think about the end-user and how you can provide them with a good experience.

So, if someone is going to visit your website, what can you do to make things easier for them? For instance, one thing you might want to do is showcase available properties right on your homepage.

Synchronize With Other Services

You also want to make sure your website is synchronized with relevant listing services.

For example, if you live in Georgia, you might want to set things up so that your website sends its listings to the Georgia Multiple Listing Service (GMLS).

This is kind of like a database of all the homes on sale in Georgia. If you’d like to learn more about how this kind of service works, you can check out gmls here.

If you use a service like this, your listings will be shown to a greater number of people. This will then increase the odds of a potential buyer discovering one of your listings.

Improve Over Time

If you want your realtor website to provide people with a good experience, you need to consider how you can improve it over time.

One way you can do this is by soliciting feedback from existing clients to figure out how you can change things for the better. 

Will You Have a Good Real Estate Agent Website?

A good real estate agent website is essential if you want to stand out amongst all the other firms in your area.

When designing your website, it’s easy to fall into the trap of being a perfectionist. Yet, falling into this trap is a big mistake, as it can significantly delay the amount of time it takes to publish your site.

Thus, to begin with, you should just consider creating a website that’s ‘good enough.’ Once you have a functional website, you can then later focus on how you can improve it over time.

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