Content marketing is one of the best practices for building brand awareness and creating cost-efficient customer acquisition strategies for B2B businesses. When done well, it can become the backbone of the growth of every business.
Creating a content strategy is not as intimidating as it seems. Let’s see what steps you need for a successful plan.
How to Create a Good B2B Content Marketing Strategy
1. Set Your Goals
Setting goals is one of the hardest but essential parts of content strategy. It can get really difficult to define what is the end goal you’re working to achieve. But without definite goals, your whole plan will lose any value. Maybe you want to increase revenue or generate more leads, or just grow your website visits number.
Either way, only after defining clear goals, can you start working on your strategy.
2. Find Out Your Ideal Customers
Who are you writing for? Who will click to read your posts? What problems may they be facing and how can you solve them? If you can’t answer these questions, then you most probably don’t know your ideal customers. Identifying your buyer personas helps to understand and relate to the people you want to convert into consumers. Once you know how many different groups of customers you have, you can create various strategies for each of them.
3. Perform Competitor Research
Okay, now you understand yourself and your customers, but what about your competitors? No matter the field, it’s almost impossible to not have any B2B companies with similar products or services, and ignoring them may be your worst decision. It’s important to keep an eye on your competitors’ content. You must understand their brand positioning and the products they provide. Chances are, they’ve already solved the problems you’re about to face or have products that are very similar to your own.
Start your search on their website, follow their accounts closely on different platforms, and try to find ways to stand out from them.
2. Track Your Progress
Creating a good-looking strategy is not enough if it doesn’t perform as planned. Take your time to track your progress once in a while. You have everything for doing this. Revisit your set goals and see how well your strategy performs. Did the results meet your expectations, or did your strategy fail in some parts? Were your keywords performing as well as you’ve planned? Measuring your progress will give you these answers.
Keep in mind that you can’t do most of the analytics without a good program. Try different platforms and find the best rank tracker tool that will satisfy your needs. And don’t be afraid to change your strategy if it doesn’t perform according to your expectations.
In conclusion, your content strategy is an important part of your content marketing and should guide every content decision your company makes. While completing all of these stages may seem intimidating, simply take it one step at a time and you’ll have a strategy in hand before you know it. And don’t forget to follow our guide for great results.