Why LinkedIn Profile Writing is essential?

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LinkedIn is a professional platform where people can grab lots of job opportunities, form connections and even get the updates related to events and businesses in the industry. Gone are the days when you had to share your resumes while searching for the job, as now your LinkedIn profile is doing it for you! Learning LinkedIn profile writing services is important because this platform has gained lots of popularity over the years, and it has become necessary to create a strong LinkedIn profile that is enough to showcase your expertise and skills.

Why LinkedIn is important?


1. Recruiters and managers find it helpful in the hiring process. Your chances of landing in the dream job increases if you have maintained an active profile on LinkedIn.

2. LinkedIn profile is useful in building trust and establishing some credibility. The endorsements on your profile can be great in building a good reputation.

3. Right from the CEO of any company to any HR executive, everyone nowadays is approachable on LinkedIn. You can make connections on this platform and use them to learn more and even find some job opportunity for yourself.

4. When you are connected with top professionals, you get regular updates about the latest job openings. It is all about connecting and making use of various opportunities available.

LinkedIn account creation

You must create an account on LinkedIn before making the profile. The following things are required to be filled after you sign up to get ‘all-stars’ on LinkedIn:

  • Update the job title, company and industry.
  • Import your contacts.
  • Upload your professional looking photograph.
  • Add employment details.
  • Enter the education details.
  • Add relevant skills and get some endorsements.
  • Write a strong LinkedIn summary.
  • Start following people to build the newsfeed.

How to write LinkedIn profile?

Your LinkedIn profile plays a major role in modern networking and recruiting processes. It makes it easy for your past colleagues, industry people and potential employers to recognize you. When you apply for a job, the recruiters may judge your expertise through the LinkedIn profile.

The optimization is the key!

If you want your profile you come in recruiters search, then you must optimize the profile by adding the right keywords and skills or experience.

Write an interesting headline

The LinkedIn profile headline provides an opportunity to show others what you can offer. It conveys whether you are looking for a job, hiring for some job, or searching for potential sales lead. You must optimize the heading by adding the keywords related to your skills, job profile and the company name.

Fill the ‘about’ section wisely

The LinkedIn profile summary provides you with ample chance to introduce yourself in detail. The following are some tips that you can follow while writing the ‘About’ section:

  • Determine your audience and goals before writing the summary. There can be different goals such as finding a new job, hiring a new employee or building partnerships.
  • With the best of your capability, try to add maximum hard skills and keywords as there is a scope of writing almost 2,000 characters. The use of keywords increases the visibility on LinkedIn.
  • This summary section enables you to share your personal growth story with the professional network. It is a great platform for communicating your career ambitions and guiding principles.
  • The about section is a direct reflection of your personality. Let others know about your hobbies, values and accomplishments. Give some details that help in developing a positive impression of your personality.

Write about work experience

Be comprehensive and genuine while adding your work experience. You can showcase the work history with the description in this section. Some useful tips are as follows:

·         Select the name of the company through LinkedIn suggestions.

·         Add maximum information in the job title. Instead of writing just ‘Content writer’, you can write Content writer- Blogging, copywriting and web writing. These details are helpful in optimisation and even make your profile more impactful.

·         Show off your skills and let the recruiters know ‘how you are different from others’.

·         Your profile must be consistent with career goals.

·         Try to show maximum stability in your career. The recruiters won’t like if you switch jobs within a few months. Know what to avoid while writing a Linkedin profile.

Fill up the education section

Your schooling and education tell a lot about your personality. Add all the schools, colleges and the degrees you have earned to your LinkedIn profile. There are two reasons for this. Firstly, you will receive suggestions related to your school or college. There are chances that a hiring manager is an alumnus of your college and prefer you over others. Secondly, LinkedIn tries to filter the search results as per the details in your profile.

Some other tricks to create a high-impact Linkedin profile:

  • Use a professional profile picture on LinkedIn.  You should be dressed professionally. There must be proper lighting. The background should not be distracting.
  • Create a custom URL that may include your name or designation.
  • The more connections you make, the stronger becomes the profile.
  • Keep sharing the content. You can share the latest news, information about any latest event or anything that is valuable for your audience.
  • You can hire a resume writing company, which can help you to create professional LinkedIn profile.

Conclusion

LinkedIn profile writing holds utmost importance for people who want to grow professionally. Right from job searching to the hiring process, everything becomes easy when you have an impressive profile. Implement the above steps and enjoy networking!