There are a lot of advertising trends that are emerging every day with rapid digitalization. One such trend that is on the rise is animated video advertisements. Animation has become one of the biggest animation trends and has also proven much effective when compared to the rest.
The entertaining nature and the compelling personality it gives a brand makes animated commercials a hit amongst the modern customer. A lot of customers prefer watching a simple story to read through the brief about your product or service and there is no better way to narrate a story than an animation video.
There are a lot of animated video production companies that can create a video for your business. From idea to execution, they take care of everything and give you an animated video that is engaging and attracts your customer’s attention.
What is Animated Advertising?
Animated advertising is a creative type of advertisement that is created with the help of software and tools to create a character. These videos are engaging and creative and can be a great marketing tool that can be used for promotional activities on TV or social media
An animated video is a perfect medium to experiment and get creative. A lot of companies use animated video commercials to communicate and capture their potential buyers. There are a lot of reasons why animated video commercials are effective and even though they can take a while to be ready below are some reasons they are worth the wait and how beneficial they can be for your business.
Why Animated Advertising Is Worth the Wait?
Helps the Brand Stand Out
The audience is probably bored of the conventional methods of advertising. The advertisements have started to become mundane and animated videos are creative and they can help your business stand out amongst the competitors.
It is an unconventional way of advertising and if done right it can positively impact brand retention and ROI. Animation videos do not bore your audience but instead engage and draw their attention, and make them interested in a brand.
It Can Be Repurposed for Different Platforms
A single animated video is a great marketing tool. This video can further be used on different platforms such as a website or social media. In the age of social media marketing, an animated video commercial will help your brand stand out from the crowd
Conveys Your Brand’s Story Effectively
An animated commercial is simple and creative and the right animated production company team can make your video connect with the ideal audience. An animated commercial is interactive and engaging and this makes your video stay in the minds of your audience more than a message or a promotional monologue.
Instead of spending on a production for a shoot, a simple 30-second animation video commercial can help you secure a position in your audience’s mind in a much more cost-effective way. The money saved on renting locations, hiring artists can be used on the promotion of the video commercial on different platforms.
Do you wish to create an engaging animated video commercial? Contact an animated video production company. Before you confirm on a company, make sure you have an idea of what you want and you see their previous work.