Transform Your Ecommerce Business with Augmented Reality

Augmented reality (AR) is a technology developed and applied very quickly in most industries today. This technology expands our physical world by adding layers of digital information. Many companies are simultaneously adopting people’s skepticism about the credibility of the benefits of this technology at a breakneck pace. Given the circumstances facing the world in recent years, this technology has brought tangible benefits to the significant improvements in the services offered by e-commerce.

E-commerce is a significant and vital part of the economy and an essential point for companies that sell their products and services online. E-commerce allows businesses to reach more customers than traditional retail methods. This retail market is growing fastest due to the increasing number of people buying online. E- commerce is ideal for developing a brand from a traditional store in a particular location to a brand easily accessible from different countries worldwide. Even though e-commerce brings brand development and personality, there are challenges. If you want to transform your e-commerce business with Augmented Reality , then Catchar is the best platform for you. Catchar is the world’s largest Augmented Reality marketplace and community founded by Dan Zaitsev. This platform presents more than thousands of ready-to-go AR products and white-label solutions. Businesses and brands are able to hire and collaborate with professional Augmented Reality and Computer Vision developers and designers. Share briefs and pay securely right on the website. Businesses can also discover examples, key studies and use cases.

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The benefits of AR in a pandemic:

It cannot be denied that COVID-19 has changed consumer habits and behavior. Due to the restrictions caused by the pandemic and general concerns about touching surfaces in public places, the use of augmented reality to inspect goods in their intended environment is becoming more and more valuable.

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Research has shown that this is especially true for products that customers want to touch or try before purchasing. For example, most beauty salons no longer display makeup samples for testing. Moreover, hardly anyone would feel comfortable wearing lipstick that many people might have touched.

After one of the study participants tried makeup using the AR feature of the Ultra app, she commented, “It has been a long time since I visited a store to buy something. Now that COVID has hit, this feature is really good. I like it because it is much more convenient to order a product on the Internet than to go shopping by yourself. ”

Products taking advantage of AR:

Augmented reality features are most useful for products whose aesthetics or physical characteristics are the main factors influencing a purchasing decision. Home decor and furniture are the best candidates for augmented reality applications. The ability to preview an item in AR removes some of the uncertainty when shopping online. Several study participants noted that they were more confident that they would not have to go through the hassle of returning their purchase.

One of the participants who searched for a table lamp in the Target mobile app said: “This is really useful because I understand how it looks in a particular place where I would like to place it, and I do not have to bring the lamp home before buying to make sure the lamp fits the way it should.” The thrill of the future:

Despite the usability issues, the attendees were still in awe of the potential of AR technology. Since augmented reality is a relatively new feature – they often forgave when things didn’t work the way they hoped.

Participants hoped that in the future, augmented reality would become more interactive and would allow them not only to view objects from different angles but also to turn on and off the lamp, open and close furniture drawers or appliance doors.

Conclusion:

Augmented reality can be better than reality because it allows users to view elements faster and easier than real life. For example, it’s much faster to go over multiple makeup looks than washing your face multiple times to test the next color. Likewise, AR gives shoppers the ability to preview furniture in their intended setting rather than to rely on size and imagination to look at it in a store.