Creating tasty food and delivering it to your clients is the name of the game for your company. However, it’s a very competitive business and it can be hard to stand out from the crowd.
Having the right search engine optimization (SEO) can make all the difference. When you have proper SEO, your best prospects can find your business online easily. If you’re ready to grow with great SEO, it’s time to implement this strategy today.
Start With the Right Keywords
Keywords are the foundation of all SEO, but what keywords people use is changing. In particular, voice search is becoming more popular, which means people search using longer phrases (long-tail keywords) more often.
You want to do research to discover what keywords people use to find companies in your niche. They might look for something as simple as “catering in Toronto” or as complex as “who can serve salmon at my wedding?”
Focus on keywords that have a good number of monthly searches, but the competition isn’t too high. You can also make sure to use local keywords, including the name of your city, town, neighbourhood, or even street.
To get professional help finding the right keywords and other SEO strategies, consider working with a company that does SEO in your area, such as SEO Hamilton Ontario.
Maximize Your Google My Business Listing
Google My Business is a secret weapon for local small businesses. It allows you to compete with larger companies and bigger budgets on a level playing field.
Google My Business allows you to show up in Google’s local pack for specific search terms. This sidebar appears above even the top natural search result. It includes a map, company name, contact information, and reviews.
Next, ensure that everything listed in Google matches your food website, social media, and other assets. If there are discrepancies, Google may think something underhanded is going on and shut down your listing.
How can you maximize this asset? First, make sure you fill it out completely. Everything from your business name, phone number, and hours of operation, down to a description of your services and photos of your business and food.
Finally, get lots of great reviews! People trust reviews as much as a personal recommendation. Ask for reviews, make it part of your customer service, and be sure to respond to everyone as much as you can.
If that sounds like a lot to handle while you’re also running your business, consider working with a top SEO agency in Canada for your marketing.
Post Delicious Images on Social Media
Food is incredibly photogenic, so why not take advantage of it? You have to style and photograph your food for your website, brochures, and more. Use those images online as well.
There’s a reason that everyone stops to take a picture of their dinner before they eat. Food photos get a lot engagement and interaction online. Your beautifully prepared and styled dishes are the perfect way to get more viewers to your website and more quotes for your business.
Instagram is the obvious choice for food services social media. Don’t be afraid to branch out to Pinterest and Facebook as well. Anywhere you can highlight your incredible photos is a perfect place to build an audience.
Your SEO Can Build Your Food Services Business
Search engine optimization allows you to boost your company’s visibility online. It’s a long-term strategy, but once it’s established you will receive consistent leads from engaged, interested clients on a regular basis.
Keywords, Google My Business, and social media are the foundation of a great local business digital marketing strategy. It can be a lot to handle alone, though, so don’t be afraid to call in the professionals to help.
Don’t wait to get started. Start updating your website and social media today!
