Everyone who creates and publishes content online wants it to reach out to maximum readers. There is no point in posting content online without an audience. The content writer, as well as the reader like John Doe, can benefit from it only when it can be accessed easily.
With millions of new sites being added on the internet every day, it becomes imperative to use proven and effective tactics to improve your rank and visibility on Google. Otherwise, your content might get lost in a heap of information, and nobody can benefit from it.
There are many ways and strategies to improve your Google rank organically. You can use various online tools for this purpose. The most popular of these SEO tools are Ahrefs and SEMrush. Each of these has its features, and both are the best in the business. So, it becomes difficult to compare Ahrefs vs SEMrush, as both are popular tools to improve your Google rank. You can use various techniques to achieve this target. In case you are looking for a complete guide, which can help you to improve your Google rank organically, then you must read this article.
Optimize Your Site around the Target Keywords (Onsite SEO)
One of the fastest ways in which you can rank better on Google is by getting your target keywords right. Add all the relevant keywords to your content. Also, make sure that you place your target keywords at the beginning of your title tag. It is a way to tell Google that your content contains all the relevant information related to these keywords. It will thus improve your rank to make it easy for searchers to find the information they are looking for.
Try to increase the frequency of the keywords in your content, but don’t spam it. Use the keywords whenever they can fit. You can use tools that can help you in finding the relevant LSI (Latent Semantic Indexing) keywords for your page.
Make Your Content Relevant to the Search
You can use various techniques to rank better on Google. But, all this can fail if your content doesn’t match with what the searcher is searching. Try publishing good quality content because how people respond to your content plays a significant role in deciding your Google ranking. Make sure to provide relevant information to the searcher and don’t use baits and false promises. It will help in reducing your bounce rate and improving your ranking.
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Improve the Structure of Your Page
Add a table of contents at the top to make it easy for the searchers to find the information they are looking for. Make your content more compelling by adding visuals, screenshots, and videos related to the content topic. Try to write long-form content. Writing longer is a proven way of improving your Google ranking. Also, your site must be mobile-friendly. It must be fully optimized for mobile devices.
Improve Your Site’s Loading Time
A site’s average loading time is an essential factor in deciding your Google ranking. A searcher would not like to wait if your site takes a long time to load. Thus, because of this, you might lose a searcher. It will have a worse effect on your ranking. So, try to use ways that can help you speed things up. You can use image and video compression techniques.
Build Backlinks to Your Site
If your site contains more backlinks, there are more chances for you to rank better on Google. You should publish content that people can use in their blogs and can link to. So, try using backlinks, use them in the resource section, promote your content and improve your ranking. Also, using short, descriptive URLs, compelling meta description and internal linking can prove to be helpful techniques in improving your Google ranking and visibility.
Make use of the above tactics and strategies to rank better on Google. But this is not a one-day process. It takes time and smart techniques to achieve it. Onsite SEO is a great digital marketing strategy, which can be helpful in this process. By using smart strategies and practical techniques, with time, you can also rank better on Google.