Are you looking to level up your packaging, but are not sure how to go about it? Do you want to create a beautiful product experience for your customers and stand out from your competitors at the same time?
In this article, we will introduce you to a tool you might not have come across yet: custom stickers. Stickers are an effective way to elevate your packaging at a low cost. All you have to do is find your sticker printer of trust and lean back until your stickers arrive.
Below you will find numerous suggestions on how you can make custom stickers work for your product packaging, reach new customers and increase brand awareness. Sounds good? Then let us get started.
1. Limited edition stickers
Limited edition stickers are a great example of the power of stickers. They can help you communicate product scarcity to your customers. Adding limited edition stickers to a specific product range tells your customers that they have limited time to make a purchase decision.
A simple 1×1” sticker allows you to demand immediate action from your customers, as your product range might no longer be available upon their next visit. To highlight the high-quality, luxurious edge of your product, we recommend using a holographic label as your limited edition sticker. This gives your product a premium edge and makes it an eye-catcher, guaranteed to be seen by potential customers.
2. Seasonal stickers
One of the biggest advantages of using stickers is that you can be incredibly flexible. You can quickly switch up things, create new campaigns from scratch or add to already existing marketing campaigns with a minimal lead time.
Creating seasonal packaging using custom printed stickers is one of our favorite ways to use stickers! You can simply create a beautiful pumpkin or snowflake design, get them printed and start sticking. Custom vinyl stickers are perfect for this as they are resistant to water, sunlight and scratches, giving you the best possible end result.
This will not only make your customers smile when they receive their order, but also increases the shareability of your product packaging. This makes it more likely for your brand to end up on the social media profiles of your customers, increasing your reach exponentially.
3. Make it biodegradable
Sustainability is one of the main elements customers consider when making a purchase decision. Core dna has shown that 65% of consumers prefer to buy their products from sustainable, eco-friendly brands – a trend we hope is here to stay.
Stickers can help you communicate such values to your customers. While stickers are traditionally made from plastic, many sticker printers offer great eco-friendly alternatives. Biodegradable paper is very versatile and can be used to add to your already sustainable product packaging. You can also print recycling tips or general information about the materials you are using on them. These options are definitely worth checking out.
4. Customize your address labels
This is a thoughtful way to show your customers that your brand cares and is willing to go the extra mile. Taking some time to customize your shipping labels does not mean that you have to handwrite every single address. Instead, it means to customize the usual white labels with your logo, a lovely message or a thank-you die cut label.
This is perfect for e-commerce businesses as customers are likely to receive multiple orders from different businesses per month, and you want to ensure that your package stands out. It is also an additional channel of communication that feeds into your customers’ post-purchase experience, confirming that they have made the right choice trusting your brand.
And those were four ways you can use stickers to elevate your packaging. We hope you loved these and are ready to give them a try. Should you have any questions or want to share your experience using stickers, please leave a comment in the section below.