Different Types of Keywords

Keywords are an integral part of any successful search engine optimization (SEO) strategy. Knowing what type of keywords to use and when is essential for driving organic traffic, increasing visibility in search engine results, and improving your overall online presence. There are three main types of keywords: short-tail, long-tail, and local.

What are Short-Tail Keywords?

Short-tail keywords are single words or a combination of two to three words. These types of keywords tend to have higher search volumes, but they also tend to be very competitive and therefore harder to rank for. Examples of short-tail keywords include “shoes,” “running shoes,” and “women’s running shoes.”

What are Long-Tail Keywords?

On the other hand, long-tail keywords are phrases that tend to be three or more words in length. These types of keywords generally have lower search volumes, but they also tend to be less competitive and easier to rank for. Examples of long-tail keywords include “how to choose running shoes for women,” “best running shoes for flat feet,” and “women’s running shoes for plantar fasciitis.”

When it comes to SEO, the goal is often to target both short-tail and long-tail keywords. By targeting a variety of keyword types, you can maximize your visibility on search engines and reach more potential customers. Additionally, by targeting a mix of high- and low-volume keyword phrases, you can help ensure that your website receives a steady stream of visitors. Lastly, by targeting both short-tail and long-tail keywords, you can also ensure that you reach a wide range of search engine users, including those who may use different types of keywords to find what they are looking for at different stages of the buying journey.

What are Local Keywords?

Local keywords are keyword phrases that include a geographic location, such as the name of a town, city, or region. For example, if an online store in Seattle, Washington specializes in selling camping gear, they might use local keywords such as “Seattle camping gear” or “camping gear near Seattle”. By targeting local keywords, businesses can optimize their online presence and gain more visibility in search engine results pages (SERPs) for their local area.

How do you implement local keywords? Local keywords can be implemented into your content in a variety of ways. First, you’ll want to identify the local keywords relevant to your business, such as the name of the city or region you’re targeting. You can also include local keywords in titles and other areas of your content, such as the body copy or meta descriptions.

Furthermore, you’ll want to create pages dedicated to local searches and include local keywords in URLs, page titles, headings, and other areas. Incorporating local keywords into your content is essential to reach out to customers in your area. All in all, local keywords are a great way to make sure that customers in the area can find your business quickly and easily.

How to Find the Right Keywords

Before we leave you to use keywords, let’s talk about how to find the right keywords. Keyword research is an essential part of optimizing your website for search engine visibility. You need to know what keywords your target audience is searching for and incorporate them into your content.

The best way to do this is to use a keyword research tool. There are many tools out there that can help you find the right keywords, such as Google Trends and SEMRush. These tools allow you to explore what people are searching for and compare the performance of related keywords. If you’re having trouble, don’t be afraid to contact an expert for help with your whole keyword strategy. For instance, King Kong has advanced tools, techniques, and knowledge!